Honolulu Surf Brand
The Honolulu brand book focuses on Hawaii’s surf culture centralized in a booklet for the brand's guidelines. The company's patterns are reminiscent of ocean waves pushing like a beating heart. The people of Hawaii have always lived with water and voyagers have mastered the art of moving with it.
Client
Honolulu
Service
Logo / Layout / Brand Identity / Photography
Year
2024
Logo
The logo possesses a rainbow, sun, and an island harmoniously joining to make the head of King Kamehameha, the king of Hawaii that unified all the islands.
Process work
It is very important to show your creative process for a client. I believe showing your work helps others share a common goal and personal connection to the design. My process for this project showcases my steps for designing the visual theme and the logo.
